Insights
Clear writing for search and AI discovery
Practical articles for New Zealand organisations. Draft outlines are marked clearly — we do not auto-publish generic AI filler.
No published articles yet. Draft outlines are listed below for editorial review.
Draft outlines
These pages are noindex until approved. They are outlines, not
finished articles.
Draft · Artificial Intelligence
Why AI visibility still depends on credible human-created information
Outline arguing that generative visibility rests on human-authored, trustworthy sources — not prompts alone.
View outlineDraft · Publishing
How author websites can support direct reader relationships
Outline for author and publisher sites that own the reader relationship beyond retailer pages.
View outlineDraft · Websites
Choosing between a brochure website and a custom web platform
Outline to help NZ organisations choose honestly between a public site and custom platform work.
View outlineDraft · GEO
How to make your organisation easier for AI systems to understand
Draft outline on entity clarity, structured content and trustworthy source material for AI discovery.
View outlineDraft · Hosting
What should be included in managed website hosting?
Outline of managed hosting and care — updates, security, backups, monitoring — without naming confidential vendors.
View outlineDraft · Digital Infrastructure
How charities can build trustworthy digital infrastructure
Outline for community organisations needing clear, maintainable, credible digital presence.
View outlineDraft · SEO
SEO, AEO and GEO: what is the difference?
Outline distinguishing SEO, answer engine optimisation and generative engine optimisation — and how they overlap.
View outlineDraft · SEO
What structured data can and cannot do
Draft outline on JSON-LD and schema — useful when it matches visible content, useless or harmful when faked.
View outlineDraft · Digital Infrastructure
What digital infrastructure means for a New Zealand business
A plain-language outline of digital infrastructure — websites, hosting, content, structured data and ongoing care — for NZ organisations.
View outlineDraft · Websites
Why a website is infrastructure rather than an online brochure
Outline arguing that websites should be treated as maintainable infrastructure, not disposable marketing collateral.
View outline