Outline (draft — not for publication)
- Lead — Choose based on workflows, not fashion.
- Brochure site fits when — clear offer, enquiries, content publishing without complex ops.
- Platform fits when — membership, catalogues, bookings, multi-role workflows, integrations.
- Cost and ownership — platforms need product thinking and ongoing care.
- Hybrid pattern — public marketing site + focused tools.
- Decision questions — who logs in, what data moves, what breaks if neglected.
Notes
- Search Foundry is not selling a self-service website builder here.