Industries
Professional services
Business branding, clear service architecture and enquiry pathways for firms that sell expertise — from Bay of Plenty practices to national and cross-border clients.
Sector challenges
- Generic sites that do not explain who you help or how engagement works
- Service pages that read like keyword lists rather than useful answers
- Brand identity that does not match the quality of the work
- Enquiry forms that create noise instead of qualified conversations
Customer journeys we plan for
- Problem awareness → trust and proof → contact with context
- Plan positioning → create service and proof content → engage prospects
- Referral partners need a shareable, accurate URL
Relevant digital infrastructure
- Service architecture, messaging and internal linking
- Case studies only when verified
- Performance and security for client trust
- Optional portals or custom tools when delivery needs them
Search and AI discovery
- Local, regional and national search intent where relevant
- FAQ and definition blocks that answer real questions for SEO, AEO and GEO
- Entity consistency for firm name and specialists
Appropriate services
Consultation pathway
Typically delivered as a Search Foundry engagement with branding, content and technical delivery in one brief.